How do I get what I need from vendors and partners the first time?
Tip: Answer the Stupid Questions
A stupid question is better than a stupid mistake. So, when working with vendors and partners, try to answer the stupid questions they don’t ask. For example, if your company values extreme creativity, don’t just say “we want you to be creative”. Tell them that radical creativity bordering on the absurd is the kind of creativity you want to see and then give them some examples.