“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage” – Jack Welch

Read: Turn Learning Into Action
Watch: Strategy and Execution: A Confluence Theory Approach

Learn, Iterate, Decide

We apply Confluence Theory™ to our own work, meaning that our services involve challenging assumptions to drive insights, embracing paradox to create choice and rapidly iterating to develop capabilities. This makes the process for developing phenomenal strategies simple and efficient.

Business Challenge #3:

How do I scale my business?

Tip: Transact, Transact, Transact

Scaling comes down to one of three things 1) Get more customers 2) Sell more frequently 3) Sell more variety. To be clear, you can increase profitability in more ways, but profitability and scalability are not the same. Scalability is about more…more customers, more transactions, or more offerings. If you want to scale, first explore how you might approach each of these three options.

Our Services

Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it.   —Michael Jordan, Six-Time NBA Champion 

We help our clients uncover hidden opportunities for growth, and use those opportunities to drive creativity and positive change. Choice Strategy Group offers consulting and corporate training in the areas of Strategy, Leadership, Change Management, Teamwork, and Culture. Strategy, however, is at the core of what we do, and we link it to all aspects of our service offerings. Rather than building a culture of innovation, organizations need to innovate strategically. Therefore, by incorporating strategic thinking into every engagement, we give our clients the tools they need to succeed independently.

Our services are unique because we weave training into our consulting approach, no matter the industry or circumstances. Rather than simply facilitating the process for you, we want to teach you to strategize on your own. Ultimately, our goal is for you to get to a place where you no longer need our services. Problem solving and execution are key aspects of this process — let us walk you through it.


Strategy is a pattern in a stream of decisions.   —Henry Mintzberg, Author & Academic

Integrated Decision Making

Successful strategy involves an integrated set of decisions and a commitment to change. Our process for facilitating strategy is not only unique, but the result of collaboration. We emphasize collaboration between successful people from all backgrounds, including entrepreneurs, consultants, executives, and academics. At Choice Strategy Group, we believe that all minds can bring something to the table.

Independent Strategizing

Rather than exclusively writing a strategic plan, we encourage organizations to think strategically without us in the picture to guide them. In our years of experience, we’ve found that leaders frequently define strategy, and then expect their team members — many of whom haven’t been taught to think strategically — to execute an actionable plan. This is a major problem, because these team members haven’t learned to take a strategic approach. To address this issue, Choice Strategy Group is here to increase the strategic capabilities of not only leaders, but also organizations in general.

We want you to ask yourself, “Am I a strategic thinker?” More importantly, we want you to ask your team the same question. Our methods will result in dynamic, long-term strategies, and a strategic framework your organization can apply to all situations.


Leadership is the art of giving people a platform for spreading ideas that work.   —Seth Godin, Author and Entrepreneur 

Transforming Good Leaders into Great Leaders

At Choice Strategy Group, we believe the best leaders are those with a purpose — those who are driven, who can think strategically, and who strive to make sense of the world around them.

Strategic IQ

We’ve made it our mission to help raise organizations’ strategic IQ. The term, coined by author and Harvard Business School professor John R. Wells, refers to organizations’ ability to adjust to change. Strategy involves a series of choices that align with the competitive environment. Since this environment changes quickly, organizations that cannot keep up risk failing entirely, and are said to have a low strategic IQ. In turn, those that respond to change quickly can push through challenges, and are more likely to survive due to their higher strategic IQ.

Choice Strategy Group works with leaders individually in order to boost their strategic IQ. In addition to teaching, training, and coaching, we create the systems and processes to develop sound leaders. Through effective leadership, our aim is to help every employee foster their capacity for strategic thinking, regardless of their role in the company.


We also help organizations enhance their “sensemaking” abilities, or their capacity to make sense of what’s going on in the complex, changing business climate. According to Deborah Ancona, Director of the MIT Leadership Center at the MIT Sloan School of Management, sensemaking is a key component of effective leadership. We couldn’t agree more, and emphasize the importance of understanding complex environments in our service offerings.  

We care about people, and believe leaders are an important part of any organization. They set the tone, direction, and dynamic of their team, and make powerful decisions that maximize value creation. With our expertise, leaders will learn to solve the most complex problems facing their organization, and guide their team in a clear, compelling way. Ultimately, they will learn to deliver results in a fast-changing, complicated environment.


Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.   —Andrew Carnegie, Industrialist 


Plenty of individuals can think strategically. However, if they are working with a team that doesn’t think strategically, it can be difficult to communicate their ideas and overall approach. We teach organizations how to leverage the individuality of their team members, while sharing a common language and strategic thinking methodology. The impact of strategic thinking is compounded when spread across a team.


We believe teams need something compelling enough to get their buy-in, and something specific enough to guide their decisions. Our approach helps teams adopt a common focus and goal, so that they can truly work together.

We urge our clients to consider that their team might lack focus, or the strategic tools to work together — but we can help them overcome these challenges. At Choice Strategy Group, we want you to feel enthusiastic about improving your strategic capabilities and performance.


Our approach increases trust by encouraging team members to appreciate their differences. We also incorporate the Strategic-Integration Theory into our engagements, in order to integrate conflicting ideas and push employees to consider different perspectives than their own. Trust is crucial to effective teamwork.


We want to understand what works here rather than what worked at any other organization.   —Laszlo Bock, Former Senior Vice President of People Operations at Google 

A Cohesive Approach

All too often, leaders think of organizational culture as something that develops organically. However, company culture is learned, not to mention an isolated part of the organization. When we understand it properly, leaders can change it and create the organizational culture they desire. This has a powerful impact on strategy.

At Choice Strategy Group, we’ve found that people are more likely to behave in ways their company culture rewards than in ways that strategy rewards — especially when they are in conflict. At one multibillion-dollar company, for example, the refined strategy was to increase sales. And one of the difficulties there was a culture of “everyone does everything” — meaning that the strongest salespeople would spend a substantial amount of time stocking shelves, when they could have been making sales. Culture rewarded teamwork in the form of keeping the store clean, stocked, and organized more than it did driving results, which was a major obstacle.

Deliberate Strategizing

If strategic thinking is powerful in teams, imagine the impact of strategy as a part of the organizational culture. We will help you design an organizational culture that enhances your strategy and embeds strategic thinking into the fibers of your organization. Since culture is built on the beliefs of the people in your organization, we will make sure to address those assumptions.

Culture is about more than creating a place where people want to work because the organization’s values and mission align with theirs. In fact, this approach often results in teams that struggle to act strategically. The reality is that strategy should be clearly defined, and ultimately guide the organization’s values. The stories you tell to embed culture in the organization should also clarify your business strategy. 

A Culture of Confidence

Choice Strategy Group has the tools to design a company culture that aligns with your organization’s values and employees. We want our clients to feel confident that the right organizational culture can improve their strategic thinking and performance.

Change Management

It is not necessary to change. Survival is not mandatory.   —W. Edwards Deming, Statistician 

We Understand Change!

Change management involves so much more than project management. It requires considering how people think and feel, and addressing the impact the desired approach will have on their thoughts and feelings. In addition to minimizing the behaviors you don’t want, effective change is about working toward the things you do want.

A Multilevel Process

All engagements will require some level of change. To make the process as easy as possible, we incorporate change management into every engagement session. And, like all aspects of our business practices, our change management approach is strategic in nature. We will teach you to apply our strategic thinking methodology to change management, so you can share what you learn with your organization. 

We Won’t Leave You Hanging

Our outcome-driven approach will take your change management approach to the next level. Rather than giving you a checklist and saying goodbye, we will help you make changes effectively. Our objective is to guide you through the process from the very beginning, so that our change management techniques don’t come as a surprise later on.


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